Tennis legend Andre Agassi’s company has announced plans to launch a new world championship of pickleball.
Agassi Sports Entertainment will launch the World Series of Pickleball in Las Vegas – and a press statement said that it would feature “a marquee open, a team-based championship week welcoming players of all skill levels from around the world, with substantial prize purses and global celebrity participants” alongside pickleball pros and enthusiasts.
“Pickleball has become a meaningful part of my life as a player, a fan, and someone who genuinely enjoys the sport,” said Agassi in a statement. “I see how accessible it is, how competitive it can be, and how quickly the community around it is growing. The World Series of Pickleball will be about giving that community a global stage, where anyone who steps onto the court has the opportunity to compete and win.”
“Pickleball is ready for a championship platform that combines competition, entertainment, and world-class production,” said Ronald Boreta, CEO of Agassi Sports Entertainment. “Launching the World Series of Pickleball from Las Vegas reflects our vision of building a property with durable relevance and long-term commercial potential.”
The media announcement did not give details on a timescale for the launch of the event.
