Nox Pickleball work to offer players the best technical equipment on the market – and have taken the next step in their mission to revolutionise racquet sports.
They have closed a sponsorship agreement with the American Academy of Podiatric Sports Medicine (AAPSM), the sports podiatry entity of reference in the American territory, a strategic alliance that reaffirms Nox’s commitment to the health of the athlete and is a key step in their ambition to become leaders in the development of specific footwear for the practice of pickleball.
Clinical commitment from the very first step
Nox are bringing clinical rigour to pickleball footwear, taking into account the biomechanical particularities of the sport and the recommendations of the main podiatric specialists in Spain and, from now on, also in the United States.
Nox’s ambassadors include Judit Castillo (best European player in the DUPR ranking and current number 5 in the APP ranking) and Jhonnatan Medina Álvarez (top 3 in Europe in the DUPR ranking), two international pickleball stars who actively collaborate in the testing and validation phase of their equipment. In the case of footwear, this synergy between players and podiatrists allows Nox to perfect every detail and adapt to the specific requirements of pickleball, a sport that has unique biomechanics and demands tailor-made solutions.
Alfonso Bastida, Nox’s Marketing Director, says: “From Nox Pickleball we are making a strategic investment to also lead this sport, as we already do in paddle and beach tennis. The agreement with the American Academy of Podiatric Sports Medicine is a clear demonstration of our commitment: we want to develop the best pickleball footwear with the necessary clinical endorsement to protect the health of players.”
